May 24: Empathetic Marketing

Tuesday, May 24th, The Kahala Hotel & Resort
5:30-6:30 pm: No-Host Cocktails and Networking
6:30-8:30 pm: Dinner & Program

 
Eventbrite - Empathetic Marketing: Rick Schmitz on Connecting to your Customer, an SME Honolulu dinner meeting


Featuring speacial Guest Speaker: Rick Schmitz, VP, Group Account Director
Hyundai CRM, Social Media and Digital platforms
INNOCEAN, Huntington Beach, CA

Rick Schmitz is the Group Account Director on INNOCEAN’s Specialty Team, focusing on Hyundai’s Online, CRM and Social programs.  As the 4th largest auto manufacturer in the world Hyundai is focused on innovating better ways to shop for, buy and own vehicles. INNOCEAN is Hyundai’s strategic partner in this quest. 

Prior to joining INNOCEAN, Rick led accounts in the digital and integrated disciplines at Saatchi & Saatchi, DeutschLA, Team One and David&Goliath. At Team One, Rick oversaw the rebrand and expansion of Flexjet, Bombardier’s fractional jet ownership division as well the development of branded content and digital experiences for Lexus.  In addition to his experience on Flexjet, Rick has extensive knowledge of the travel tourism and automotive industries , having worked with MGM/Mirage, AppleVacations Volkswagen and Toyota managing digital and integrated marketing campaigns. 

Early on in Rick’s career, he worked on projects based in the EAME and he holds a degree in Aviation Business Administration.